Businesses are constantly looking for new ways to reach and engage with their audiences, build brand recognition, and keep existing customer relationships strong. Unlike other marketing materials that can get lost in the digital shuffle, well-crafted signs and graphics offer businesses an opportunity to connect with customers on a personal level – and, if done right, make them stand out from the crowd.
Whether they’re in the form of wayfinding signage that guides visitors through a business, safety and ADA-compliant signage, or even vehicle wraps that serve as mobile marketing platforms, signs and graphics are the face of your brand. A bland sign or unimpressive graphic is like showing up to a job interview in sweatpants – it doesn’t leave much of an impression. In fact, a memorable brand experience can be as impactful for a business as a stellar job review – which is why creating the right branding is so important.
One of the best places to showcase your brand personality is through visual signage. In a world where the majority of information is sent to the brain visually, a business’s signs need to be bold, colorful, and impactful to stand out and be remembered. From custom signs that catch the eye of potential customers to window decals that scream “look at me” – a strong, clear brand can transform a business into a place where people want to spend their time.
Color: Using contrasting colors on signage enhances readability and increases visibility. In addition, research suggests that colors can influence perception, evoking specific emotions and responses. To maximize the impact of your signage’s colors, choose hues that reflect your company’s branding and make sure they contrast with the surrounding environment to ensure they stand out from the background.
Size and Type: Choosing a font that communicates the tone of your brand is essential. For example, sans-serif fonts convey modernity and clarity, while serif fonts communicate tradition and respectability. Adding visual elements to your signage such as icons, illustrations, and quality images can also create hierarchy that draws the viewer’s attention and makes the message more engaging.
Text: Signage should be clear and concise to avoid overwhelming the viewer. It is best to use bullet points or short phrases and to include visuals whenever possible. The average consumer can process a piece of text in five seconds or less, so your signage must be easy to understand at a glance.
Whether your business is a family-owned boutique or an enterprise with a long history, memorable branding begins with quality signage that reflects the heart and soul of your brand. The right business signs can stir up excitement and attract new customers while maintaining the loyalty of repeat shoppers – all through an engaging visual narrative. From backlit signage that catches the eye to sidewalk signs that share new products or special deals, you can take your business’s marketing to a whole new level with custom graphics and signs from a trusted sign company in Las Vegas.